Resources and Tools



As a public relations professional, you know that your success depends on staying relevant, resourceful, and inspired. Recognized worldwide, the Accredited in Public Relations (APR) credential integrates timeless communication principles with contemporary strategies and tactics, and distinguishes you as a leader in the field. Invest time now to position yourself for future success. 

Learn how accreditation can take you to the next level.

For local support:  MSPRA Board member Dick Egli, APR, is our accreditation coordinator.  If you want to learn more about local resources available to those who are considering or seeking their APR credential, contact MSPRA  and say you want to talk with Dick. 



Most, if not all, school districts in Michigan maintain websites to communicate with their parents, students and communities. Districts are free to post a variety of materials on their websites, but they are also required by state statute to post a great deal of information. A list of major requirements that districts should be aware of as they maintain their websites can be found (in order from most to least common) in this excellent article Website Requriements Schools Should Know written by Michigan Association of School Board's Assistant Director of Labor Relations and Legal Services Kacie Kefgen..


Free Resources for educators - FRED

From time to time we all need a little help with communication. Whenever we can work together to maximize resources and messaging is more time we can spend on the important things, such as working with families, facilitiating communicaty activities and promoting the fantastics things happening in your schools

FRED  is a resource portal that provides resources from other public relation and communication experts from across the state. If you have not yet received an invitation to participate in FRED, contact MSPRA Executive Director Gerri Allen at

Read the attachment for an overview of FRED.



The Michigan Department has issued a communications toolkit for the release of the Fall 2017 State Assessment [Michigan Student Test of Educational Progress--M-STEP and Michigan Merit Examination--MME) Results. The toolkit includes templates and message points to use with local media, parents, local businesses, and the community in general.

To access the toolkit, click here