Michigan School Public Relation Association

About MSPRA

Exemplary Chapter of the National School Public Relations Association for Professional Development.

If you’re responsible for communicating with students, staff, parents and local residents about your school, you need MSPRA – even if “communication” is not part of your job title.

News & Announcements

November 1, 2024

Tim McAvoy Honored as the 2024 Gerri Allen Outstanding School Communicator Award Recipient

Awarded annually, the MSPRA Gerri Allen Outstanding School Communicator of the Year Award recognizes a practicing school communicator for exceptional leadership in school public relations and communications. This year’s honoree is Tim McAvoy, whose work exemplifies dedication, innovation and leadership in the field of communications.

October 31, 2024

October 2024 MAISA InSiDe Update

Check out the latest updates in the October 2024 MAISA InSiDe Update!

October 7, 2024

Registration Now Open for MSPRA"s Fall Drive-in Conference

Join us on 10/23/2024 at the MELG Building for MSPRA"s Fall Drive-in Conference. This all-day, in-person event kicks off with a morning session, "ADA Compliance and Connecting with Your Entire Community" coveringwebsite accessibility, including the latest updated guidance to ensure you're reaching everyone, regardless of ability.

October 4, 2024

Limitless Potential Campaign Launches

A group of Special Education Directors and Public Relations Professionals from across Michigan have produced a special education campaign that can be used by all of our public schools. The Limitless Potential campaign focuses on celebrating and sharing the achievements of students and staff in special education.

More News & Annoucements

October 31, 2024

October 2024 MAISA InSiDe Update

Check out the latest updates in the October 2024 MAISA InSiDe Update!

Read Full Article

October 7, 2024

Registration Now Open for MSPRA"s Fall Drive-in Conference

Join us on 10/23/2024 at the MELG Building for MSPRA"s Fall Drive-in Conference. This all-day, in-person event kicks off with a morning session, "ADA Compliance and Connecting with Your Entire Community" coveringwebsite accessibility, including the latest updated guidance to ensure you're reaching everyone, regardless of ability.

Read Full Article

October 4, 2024

Limitless Potential Campaign Launches

A group of Special Education Directors and Public Relations Professionals from across Michigan have produced a special education campaign that can be used by all of our public schools. The Limitless Potential campaign focuses on celebrating and sharing the achievements of students and staff in special education.

Read Full Article

September 26, 2024

September 2024 InSiDe Update

Check out the latest updates in the September 2024 MAISA InSiDe Update!

Read Full Article

> More News & Events

Membership Benefits

Become a Member of MSPRA! As a member of MSPRA, you will connect with other professionals in school communication. If you have a question or an issue, there is a bank of experienced colleagues that you can call. Join Now!

Professional Development Reduced registration rates at MSPRA seminars and conferences, designed especially for communicators concerned with the future of education in Michigan.

Awards and Recognitions An annual event open to all members for a minimal fee. Each entry receives a complete evaluation. Award Recipients

Daily News Feed Often featuring bellwether education-related stories that are making headlines in Michigan (and/or the nation) delivered to your inbox every morning.

Resources Our members-only collection of public relations resources are contributed by members for members. MSPRA Resources

Listserv You can access the skills and expertise of our entire membership with just a few keystrokes.

Member Testimonials

Ashley Kryscynski, MSW, Director of Communications and Public Relations, Washtenaw ISD To say I'm beyond grateful for MSPRA would be an understatement! As someone who did not come from a public relations background, my MSPRA colleagues have offered me a wealth of knowledge and resources so I can best serve my district. They've generously provided support for everything from the mundane to full scale crises, and I know they always have my back.

Zach Harig, Communications & Marketing Coordinator, Hamilton Community Schools Being new to the school PR and communications world, MSPRA helped connect me to experienced professionals and resources to help me learn and better myself. MSPRA helps you develop a list of trusted colleagues that you can turn to in a moment of need or celebration, no matter the situation.

Susan Coney, Executive Director of Marketing and Communications, Kalamazoo Public Schools MSPRA provides top-notch training and resources. But most importantly, its passionate and knowledgeable members are there to provide support, offer suggestions, cheer you on, or lift you up when things are challening. It is a great feeling to know there is a cadre of talented, and caring school PR professionals across the state available at assist when needed. There isn't a better SPRA than the award-winning Michigan chapter.

Karen Heath, Director of Communications, Berrien RESA At MSPRA, we are a family. Members truly care about each other and are always willing to lend a hand. Not only do they understand both the challenges and joys of being a school communicator, but this network of talented professionals also openly shares resources, serves as thought a partner, provides guidance in times of uncertainty, and offers a shoulder to lean on in the most difficult situations. I could not do my job well without the support of MSPRA. I am very grateful and proud to be a member of this association.

Robert Tolbert, MBA, M.Ed. - Dir. School Com. Rel. & Pupil Accounting, Ferndale Public Schools MSPRA has cultivated an environment of collaboration and learning from each other. When faced with a new project or difficult situation, members are always willing to share their knowledge, experience, and resources because, in the end, we are all in this together.

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