Annual MSPRA Conference

Thanks to all who attended MSPRA's 2025 Annual Conference: "Cherry Picking for School PR Success."

We welcomed over 90 school communicators to the Grand Traverse Resort and Spa in Traverse City, Michigan.

Our opening keynote speaker, NSPRA President Heidi Vega, APR, brought energy to the room through her stories that led her to challenge old narratives and carve out a new, empowering leadership story.  We also welcomed Dirk Tedmon, APR, NSPRA 2024 School Communicator of the Year, to share tips on finding our own superpowers to enhance how we engage and inspire others. We honored our 2024 Superintendent Communicator of the Year, Dr. Shawn Ryan, Clarkston Community Schools superintendent, and our 2024 Gerri Allen Outstanding School Communicator of the Year, Tim McAvoy, Director of School-Community Relations for Utica Community Schools.

Each of our presenters in our general and break-out sessions helped attendees grow their school PR skills to better serve their districts and communities. Hats off to the MSPRA Professional Development Committee for planning an outstanding event.

Join MSPRA and Save!

Are you a non-member planning to attend the 2025 MSPRA Annual Conference? Join MSPRA today and save on your conference registration!

As a member, you’ll enjoy discounted rates for all events, including our Annual Conference as well as two Drive-In Conferences held throughout the year. Plus, you'll receive exclusive member benefits! 

Don't miss out on savings, networking and professional growth—Join Today!