Tim McAvoy Honored as the 2024 Gerri Allen Outstanding School Communicator Award Recipient
Awarded annually, the MSPRA Gerri Allen Outstanding School Communicator of the Year Award recognizes a practicing school communicator for exceptional leadership in school public relations and communications. This year’s honoree is Tim McAvoy, whose work exemplifies dedication, innovation and leadership in the field of communications.
Tim has served Utica Community Schools in this role for 14 years, during which time he has been a champion of positive storytelling that celebrates the district’s students and staff. His work includes leading the UCS Champions video series which received MSPRA’s highest Award of Excellence in the Video Category, highlighting individuals who make a difference for students. He also played a key role in the UCS Rebranding project, which earned an Award of Merit for uniting the community under a brand focused on empowering students to shape their future and impact the world.
His leadership extends beyond media projects; he partners closely with the executive team to ensure transparency, builds strong media relationships and works tirelessly to foster a district culture of inclusion and celebration. Tim’s commitment to the RPIE framework (research, planning, implementation and evaluation) was instrumental in helping the district pass a $500 million bond campaign in 2023 which received 70% voter approval demonstrating his strategic impact on the district’s future.
Tim’s mentorship and dedication have left a lasting impression on his team, as well as on school communicators across the region and state. He exemplifies communication professionalism, community involvement and a commitment to advancing education through responsible and impactful communication.
Congratulations to Tim McAvoy, a truly deserving recipient of the 2024 Gerri Allen Outstanding School Communicator Award.
