Michigan School Public Relation Association

About MSPRA

Exemplary Chapter of the National School Public Relations Association for Professional Development.

If you’re responsible for communicating with students, staff, parents and local residents about your school, you need MSPRA – even if “communication” is not part of your job title.

News & Announcements

March 24, 2025

March 2025 InSIDe Update

The March 2025 edition of the InSiDe Update is packed with timely resources, training opportunities and program updates to support your work in early childhood and special education. From adaptive schools training to math leadership institutes and statewide summits, there’s something for everyone this month.

February 24, 2025

MSPRA 2024 Superintendent Communicator of the Year

Clarkston Community Schools Superintendent Dr. Shawn Ryan has been named the 2024 MSPRA Superintendent Communicator of the Year.

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January 24, 2025

Regional Meeting Schedule Update

The Membership and Marketing Committee has made an update to the schedule for one of the upcoming regional meetings. Please see the revised schedule below for details.

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January 24, 2025

Registration Now Open for the 2025 MSPRA Annual Conference!

Join us on Tuesday, March 11 and Wednesday, March 12, 2025 at the Grand Traverse Resort and Spa in Traverse City—the Cherry Capital of the World—for this dynamic, information-packed gathering of school PR professionals featuring hand-picked strategies for impactful communication with national and state school PR experts. At this year’s exciting annual conference, we’ll lean in to see what’s next for school communicators and discover sweet solutions for successful School PR. For more information, visit 2025 MSPRA Annual Conference: Cherry Picking for School PR Success.

More News & Annoucements

March 24, 2025

March 2025 InSIDe Update

The March 2025 edition of the InSiDe Update is packed with timely resources, training opportunities and program updates to support your work in early childhood and special education. From adaptive schools training to math leadership institutes and statewide summits, there’s something for everyone this month.

February 24, 2025

MSPRA 2024 Superintendent Communicator of the Year

Clarkston Community Schools Superintendent Dr. Shawn Ryan has been named the 2024 MSPRA Superintendent Communicator of the Year.

Read Full Article

January 24, 2025

Regional Meeting Schedule Update

The Membership and Marketing Committee has made an update to the schedule for one of the upcoming regional meetings. Please see the revised schedule below for details.

Read Full Article

January 24, 2025

Registration Now Open for the 2025 MSPRA Annual Conference!

Join us on Tuesday, March 11 and Wednesday, March 12, 2025 at the Grand Traverse Resort and Spa in Traverse City—the Cherry Capital of the World—for this dynamic, information-packed gathering of school PR professionals featuring hand-picked strategies for impactful communication with national and state school PR experts. At this year’s exciting annual conference, we’ll lean in to see what’s next for school communicators and discover sweet solutions for successful School PR. For more information, visit 2025 MSPRA Annual Conference: Cherry Picking for School PR Success.

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Membership Benefits

Become a Member of MSPRA! As a member of MSPRA, you will connect with other professionals in school communication. If you have a question or an issue, there is a bank of experienced colleagues that you can call. Join Now!

Professional Development Reduced registration rates at MSPRA seminars and conferences, designed especially for communicators concerned with the future of education in Michigan.

Awards and Recognitions An annual event open to all members for a minimal fee. Each entry receives a complete evaluation. Award Recipients

Daily News Feed Often featuring bellwether education-related stories that are making headlines in Michigan (and/or the nation) delivered to your inbox every morning.

Resources Our members-only collection of public relations resources are contributed by members for members. MSPRA Resources

Listserv You can access the skills and expertise of our entire membership with just a few keystrokes.

Member Testimonials

Ashley Kryscynski, MSW, Director of Communications and Public Relations, Washtenaw ISD To say I'm beyond grateful for MSPRA would be an understatement! As someone who did not come from a public relations background, my MSPRA colleagues have offered me a wealth of knowledge and resources so I can best serve my district. They've generously provided support for everything from the mundane to full scale crises, and I know they always have my back.

Zach Harig, Communications & Marketing Coordinator, Hamilton Community Schools Being new to the school PR and communications world, MSPRA helped connect me to experienced professionals and resources to help me learn and better myself. MSPRA helps you develop a list of trusted colleagues that you can turn to in a moment of need or celebration, no matter the situation.

Susan Coney, Executive Director of Marketing and Communications, Kalamazoo Public Schools MSPRA provides top-notch training and resources. But most importantly, its passionate and knowledgeable members are there to provide support, offer suggestions, cheer you on, or lift you up when things are challening. It is a great feeling to know there is a cadre of talented, and caring school PR professionals across the state available at assist when needed. There isn't a better SPRA than the award-winning Michigan chapter.

Karen Heath, Director of Communications, Berrien RESA At MSPRA, we are a family. Members truly care about each other and are always willing to lend a hand. Not only do they understand both the challenges and joys of being a school communicator, but this network of talented professionals also openly shares resources, serves as thought a partner, provides guidance in times of uncertainty, and offers a shoulder to lean on in the most difficult situations. I could not do my job well without the support of MSPRA. I am very grateful and proud to be a member of this association.

Robert Tolbert, MBA, M.Ed. - Dir. School Com. Rel. & Pupil Accounting, Ferndale Public Schools MSPRA has cultivated an environment of collaboration and learning from each other. When faced with a new project or difficult situation, members are always willing to share their knowledge, experience, and resources because, in the end, we are all in this together.

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