Postcard without P2P or sponsors to post on web

Sponsors only for website postingCONFERENCE REGISTRATION OPEN until 3/12

Come to MSPRA's Annual Conference on March 15 and 16 and learn how to improve your district's communication strategies using the Gold Standard in public relations; the RPIE process. Sessions will focus on Research, Planning, Implementing and Evaluating your communication practices. Whether you are seeking to strengthen relationships with your district's constituents, or laying the foundation for your school's next marketing campaign, the RPIE process can help you develop a plan, strategies and program that work!

Each Annual Conference session will feature a different aspect of the RPIE process.
Learn about: • Incorporating a positive mental health initiative at your school • Knowing when to use a survey vs. a focus group • Marketing Career and Technical Education to recruit students • Creating and maintaining your brand • Reinventing your district's on-boarding process • Using data to better promote your district • Communicating school finances in easy-to-understand terms • And so much more!  See the agenda .

Invest in yourself.  Register now through March 12, 2018 for the conference.  (Hurry $250 early-bird registration for members ends February 23.)  If you have a question about registration, please contact Danielle:

Remember to reserve a room at the H Hotel for your stay in Midland.  Discounted room rate ($140/single) available until February 21, 2018. 

Following dinner on March 15, join your MSPRA colleagues for a fun scavenger hunt of Downtown Midland. This will be a great opportunity to connect and network with school PR pros outside of the formal conference setting. The scavenger hunt will take teams to various Downtown Midland restaurants and establishments (within walking distance of the H Hotel) as each team works to collect different items and answer trivia questions about the businesses. If you want to take part in the scavenger hunt, please sign up here by March 6.

"Talking about Walking-Out" 

Due to recent developments, MSPRA's Peer-to-Peer Review has been replaced with "Talking about Walking Out."  At this session on Thursday afternoon, we will provide a debriefing opportunity for schools who had (or did not have) students participate in the March for Our Lives movement scheduled for March 14 as well as prepare for the April 20th staff walk out. 

Thank you for allowing us to adjust our agenda as the communication landscape continues to change.



Communication Plan Action Lab draws 50+ 

We learned what successful communicators know: Plan your work and work your plan. 

Thanks to presenter Adrienne Leon, APR, from Albany, NY, for teaching us how to use Research, Planning, Implementation and Evaluation--the gold standard in communication planning--to develop a strategic communication plan.  We came away with tools to help us focus our efforts, remain mission-driven, and let go of things that aren't part of the plan.  


70 AttendED june ADA Action lab

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This ADA Action Lab WAs generously PRESENTED AND sponsored by: 

                 Foxbright logo - smarter_trans 




Want to be an MSPRA SPONSOR? 

We have a NEW SPONSOR MENU  and deadline.  Please check it out!





ARE YOU READY for the best PD this year?

Annual 2018 Conference Check List:

< See details at left. 



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